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May the Fourth's Economic Force

May the Fourth's Economic Force

May 03, 2024

One of my responsibilities is keeping you informed when financial forces manifest—even when they reside in a galaxy far, far away.

Every year, Star Wars fans use May the 4th (as in, "May the force be with you.") to celebrate their beloved franchise. Over time, this intergalactic holiday has also become an economic event, making May 4th the most significant force driving consumer demand for Star Wars properties during the entire year.1

Last May 4th, the demand for Star Wars products was up 108 percent compared to the annual average. Star Wars-specific consumer spending surpassed the regular end-of-year holiday rush on Black Friday and the starting weeks of December.1

Even I found that a little surprising. Who knew a single day in May could compete with traditional holidays?

May the (financial) force be with you,

1. Pattern.com, April 26, 2023. "The Force is Strong with Star Wars Day Consumer Demand"