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September is Life Insurance Awareness Month

September is Life Insurance Awareness Month

September 04, 2025

September is Life Insurance Awareness Month 

Every September, the industry — led by Life Happens — comes together to sponsor Life Insurance Awareness Month (LIAM). This campaign is designed to educate consumers about the importance of life insurance and its role in protecting families’ financial security. LIMRA is proud to once again support LIAM. Below are resources that provide insights about what’s impacting life insurance ownership in 2024 and the vital role life insurance can play in providing financial security. Click HERE to read more from LIMRA.